What is KIKUBARI? KIKUBARI is the Japanese word that describes the art of attention. It is an act of compassion and love from our heart..... Azumi explain the beauty of KIKUBARI and her contribution to the Dutch company RITUALS...

Why do the Japanese bow? Bowing is the subtle but powerful gesture of sending our “Ki” the energy of our life force. In this period of no-body-contact, the Japanese way of greetings becomes handy in Europe.

KIKUBARI is the Japanese word for the art of attention. Azumi explains what is the beauty of this word and act, which is distributed worldwide through Rituals magazines at their stores.